Google is starting to let users into its AI search experiment

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Admin Mon, May 29, 2023

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Google introduces Search Labs, a platform for testing new search features

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Access to Labs is limited via a waitlist, but the company has begun shipping its most exciting feature, the Search Generative Experience (SGE)

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SGE presents AI-generated summaries at the top of search results, replacing the traditional "10 blue links"

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Users will receive concise paragraphs of information and relevant links for further reading based on their query

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SGE has the potential to revolutionize how people search and may influence the topics they search for

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The SEO industry will be challenged to optimize for inclusion in AI-generated summaries rather than competing for clicks in traditional links

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SGE could alter the web's business model by reducing the need for users to click through to external sites

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Search Labs also include "Add to Sheets," allowing users to save links directly to Google Sheets, and "Code Tips" to assist with coding

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Google encourages users to sign up for Workspace Labs to explore AI features in Gmail, Docs, and other tools

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The company is dedicated to a responsible rollout of AI and seeks a balance between innovation and testing

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Interested users can sign up for the Search Labs waitlist and will be notified via email when granted access

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